In particular to determine whether having Tiger Woods endorsing Nike affected the brand image and the consumer’s perception of Nike when he had an affair and his personal life was made public in the media and did it have a knock on effect on the consumer buyer behaviour towards Nike. By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. Nike’s social currency score was the highest among the 90 brands assessed in the report, and 20% higher than the brand average. Change ), You are commenting using your Facebook account. Carlioz admits that Puma was… Another marketing challenge faced by Nike is that with the change in generation, the company was not able to carry forward its image of best sports shoes brand. Consumer Behaviour … Change ), You are commenting using your Twitter account. consumer’s behavior towards buying of different branded shoes and Nike sports shoe. Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. You can write a book review and share your experiences. The view of digital marketing impact on consumer decision making was that off the retail organisation. Each athlete gives customers the feeling that they are the best in their fields, so you can also do it, you can wear the same shoes with the basketball player you admire. The project will involve background research, problem definition, development of a pragmatic approach, and development of a questionnaire for investigating a marketing research problem facing a company. Each and every ad of Nike, makes you feel like you should start working out right now, pushing you to try harder.… 1. Nike: Marketing … Nike Shoes is already a well-known brand through the world, with effective advertisements and word of mouth, since customers tend to share their positive views with their friends and family. Change ), CONSUMER BEHAVIOR – Psychological Factors. 1. 1. Childhood obesity is a global health issue. Looks like you’ve clipped this slide to already. New product development strategy of Samsung R&D Report, The federation of lazy jobless people (FLJP), No public clipboards found for this slide. According to Nike … This report may pressure on the information gathered from early stages of buying the sports shoes. This report will also help you to learn about:- 1. RESEARCH METHODOLOGYResearch DesignThe research design is exploratory and descriptive in nature as it involves studying the consumerbuying behaviour of sports shoes, their perceptions about various sports shoe brands, theirmotives of purchase, their attitude towards the brand, their perceived risks … Marketing Research Project On Consumer Behaviour towards Nike footwear Submitted by: Submitted to: KUNAL MADAAN Ms. Kangan Jain Bachelors of Business Studies (Department of Keshav Mahavidyalaya Business Studies) University Of Delhi … Advertisements can, of course, help but at the end of the day consumers’ choices are greatly influenced by their preferences. Enrolment No: - 2080 Objectives of the Research Work The main objective of this research work is to analyze or look after the factors which consumers assume. ( Log Out /  “It used to … If you continue browsing the site, you agree to the use of cookies on this website. Nike reported their sales revenues as USD 20.8 billion in 2012. Marketing Research Project Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike always creates the consumer brand . Consumer Behaviour towards Everyone is and athlete, as Nike argues. As a result digital marketing have positive impact on consumer buying behaviour, traditional marketing soon should be shifted to digital marketing Discover the world's research 19+ million members RESEARCH OBJECTIVES To study the tastes, preferences, and buying behavior of consumers in case of footwear of Nike. Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. 1. A:Nike is trying to show that everything is achieveable, every single person is an athlete, with our products, you can do anything you are aiming to do. Classic; Flipcard; ... -There is a possible relationship between respondents’ ‘important factors’ when choosing to purchase sports shoes and how much they are prepared to pay. The company wants to launch this new line in the UK -- England, Scotland, Wales, and Northern Ireland. Psychology of Consumers 3. RESEARCH OBJECTIVES To study the tastes, preferences, and buying behaviour of consumers in case of footwear of Nike. Nike footwear In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." After buying Nike Shoes, consumers learn about the brand, and experience the quality and see themselves that they got what they expected. You can change your ad preferences anytime. Demographic: primary they target buyers aged between 18-45 years old. Types of Decision Process 7. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. This study examines Nike. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. There are no limits; everything is possible once you wear Nike Shoes. The findings show that Instagram has made significant change in consumers' buying decision towards choosing particular products. (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). In a study published in April 2011 issue of the "Journal of Consumer Research," authors Itamar Simonson of Stanford University and Aner Sela of the University of Florida, Gainesville, concluded that "heritable and other hard-wired inherent preference components play a key role in behavior and deserve much more attention in marketing and decision-making research." 4- Beliefs and Attitudes. To achieve these objectives, we conducted two primary research methods, questionnaire and interview to investigate the impact of Social Media sites on users’ changing behavior who aim to purchase online. Objectives of Consumer Behaviour Analysis The objectives of consumer behaviour analysis are mostly consumer researches are undertaken to find out the attitudes of the consumer about a product. Change ), You are commenting using your Google account. Solomon, Bamossy and Askegaard (2002) support the idea of the authors mentioned above and state that attitude is a long-lasting and common assessment of people, including oneself, objects, advertisement and a particular p… Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! 700k+ research projects; Join for free ... new knowledge on consumer behaviour in ergonomic footwear. Types of Buying Behaviour 6. Marketing research project on nike shoes Rohit Kumar. 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